Quatre Épingles

2014

industry
concierge service
brand name
atelier à propos
logo design
atelier à propos
print design
atelier à propos
copy
atelier à propos
atelier à propos was approached in 2014 by a Parisian start-up offering concierge services to small companies. atelier à propos came up with the name Quatre Épingles, as well as a simple and elegant brand identity to go along with it. As the French expression être tiré à quatre épingles (to be pulled by four pins) corresponds to the English spick and span, the brand identity needed to reflect both the tidiness and the chic.​

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